Willa Gross

I'm a creative operations leader who blends strategy with execution to bring content and experiences to life for future-thinking brands. I’m passionate about building strong teams and driving impactful outcomes.

I currently manage creative operations at Retool, and lead delivery of both digital and real-world experiences that build brand-love.

Experience

2023 — Present

Retool

2020 — 2023

Wealthsimple

2018 — 2020

The New York Times

2016 — 2018

Qulture Agency

2015 — 2016

Code & Theory

2012 — 2015

Loeffler Randall

SKILLSET

As a creatively led PM/Producer I have deep experience working at in-house brands and award-winning agencies where I’ve been responsible for leading teams in content creation, digital production, design operations, resourcing, project management, cross-functional collaboration, process optimization, campaign planning, and client/partner management.

PHILOSOPHY

I believe in the power of continuous feedback and improvement; every process has potential for evolution.

I’m motivated to solve problems that unlock efficiency and empower my design peers to bring their ideas to life with agility, regardless of a project’s scale or complexity.

Let's make things together

Let's make things together